Our Story
Zeest (zeest.pk/) is a Pakistani modest-fashion store founded by Haseeb Sajjad in Kot Addu, Punjab. We started Zeest with a simple observation: women in Pakistan who dress modestly deserve clothing that is beautiful, comfortable and fairly priced — without having to choose between style and their values.

What “Zeest” Means
The word zeest means “way of living” — and that is exactly what modest clothing is for our customers: a way of living, worn with confidence and grace. From our base in Menhan, Kot Addu, we design and source abayas, hijabs, scarves and modest dresses suited to Pakistani weather, Pakistani occasions and Pakistani budgets. What began as a small local effort now delivers to homes across the country.
What We Sell
Abayas
Classic, embroidered and front-open styles in breathable nidha and crepe, in lengths 52–58 inches.
Hijabs & Scarves
Chiffon and jersey hijabs, crinkle scarves and printed lawn scarves in everyday and occasion colours.
Dresses & Accessories
Long maxi dresses, co-ord sets and embroidered kurtis — plus hijab pins, underscarf caps and the small essentials that complete an outfit.
How Our Products Are Made
Our pieces are designed and sourced with partner workshops in Punjab, then finished and checked at our Kot Addu base. We choose fabrics we can describe honestly — nidha, crepe, chiffon, cotton jersey, lawn — and we test how each one drapes, breathes and washes before it earns a place in the collection. Every product is then checked again, piece by piece, before dispatch: stitching, fabric, colour and finishing.
Our Values
Honesty First
Photos and descriptions describe each item as it is — fabric, fit and sizes included. No fake reviews, no invented claims, ever.
Fair Prices
Premium should not mean overpriced. We keep our range within reach of the women it is made for, and we show every charge before you pay.
Real People
Zeest is run by a small, real team. When you message us, you talk to the people who pack your order.
Founder
Haseeb Sajjad
Haseeb founded Zeest in Kot Addu to solve a problem he kept hearing about at home: modest clothing in Pakistan was either beautiful or affordable, rarely both. He oversees Zeest’s products, quality checks and customer care personally — if you write to us, there is a good chance he will read it.
Zeest · Menhan, Kot Addu, Punjab, Pakistan · Owned and operated by Haseeb Sajjad.
Talk to Us
Visit our Contact page, email support@zeest.pk or WhatsApp +92 328 7081974 — Mon–Sat, 9am–6pm PKT.